About the Author

K Ramkumar, known to his friends as Ram, has an enduring passion for triggering a discussion and joining in with gusto on a range of themes. He believes that every person has an inalienable right to express his/her view no matter how different it is to anyone else. In his book no view is unworthy or big or small. Every view from everyone deserves a consideration without getting caught up with the tyranny of agreement or disagreement.
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Posts with tag: customers

Research and Analytics: Better accept with a pinch of salt (Audio)

This is the audio form of the post, Research and Analytics: Better accept with a pinch of salt. The voice artist is Sohandeep Hattar.

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Research and Analytics: Better accept with a pinch of salt

Nostradamus should be the patron saint of the Big Data and Analytics cult.  I say this because we have hardly paused and reflected on what analytics can or cannot do. Despite the warnings from Taleb, Kahneman and Dobelli we have chosen not to take note of their caution on the human proclivity for cognitive biases. Read more »

Segmentation Conundrum

Who hasn’t heard of the famous saying by Henry Ford, concerning the Model T, that customers could have any color as long as it was black. It was a reflection of the mass marketing of the time. Great economies of scale were achieved by mass producing standardized products for an apparently homogenous market. Model T produced tremendous affordable output but was not very good at responding to demand for variety, customization or design changes. As a consequence, Ford eventually lost market share to General Motors, who introduced annual model changes, more accessories and ‘choice of colors’. Read more »

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About the Author

K Ramkumar, known to his friends as Ram, has an enduring passion for triggering a discussion and joining in with gusto on a range of themes. He believes that every person has an inalienable right to express his/her view no matter how different it is to anyone else. In his book no view is unworthy or big or small. Every view from everyone deserves a consideration without getting caught up with the tyranny of agreement or disagreement.
Read more »