About the Author

K Ramkumar, known to his friends as Ram, has an enduring passion for triggering a discussion and joining in with gusto on a range of themes. He believes that every person has an inalienable right to express his/her view no matter how different it is to anyone else. In his book no view is unworthy or big or small. Every view from everyone deserves a consideration without getting caught up with the tyranny of agreement or disagreement.
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Posts with tag: strategy

What’s common to Hitler and company budgets?

Allied Powers_Supreme Commanders

[The supreme commanders of the four powers on June 5, 1945 in Berlin: (from left) Bernard Montgomery, Dwight D. Eisenhower, Georgy Zhukov, and Jean de Lattre de Tassigny. By December 1944, it was clear that the German war machinery was broken. So, Eisenhower decided to pull his strongest resources into reaching Berlin before the Soviets so that the post-war structure of Europe could be determined by the Anglo-Americans.
Photograph by: Bundesarchiv, Bild 183-14059-0018 under Creative Commons] Read more »

Strategy Retold

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”                                                                                                                                                                                                                                                                                              Sun Tzu

Strategy is the term business has borrowed from military. This word has its origins from the Greek word Strategos or Strategia, meaning leading/guiding/moving an army. It became synonymous with military Generalship. The world of politics adopted it in the 19th century to signify out-thinking an adversary, mobilizing & maneuvering resources for achieving the objective. However, when this word moved into business it has been beset with confusion. Read more »

Segmentation Conundrum

Who hasn’t heard of the famous saying by Henry Ford, concerning the Model T, that customers could have any color as long as it was black. It was a reflection of the mass marketing of the time. Great economies of scale were achieved by mass producing standardized products for an apparently homogenous market. Model T produced tremendous affordable output but was not very good at responding to demand for variety, customization or design changes. As a consequence, Ford eventually lost market share to General Motors, who introduced annual model changes, more accessories and ‘choice of colors’. Read more »

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About the Author

K Ramkumar, known to his friends as Ram, has an enduring passion for triggering a discussion and joining in with gusto on a range of themes. He believes that every person has an inalienable right to express his/her view no matter how different it is to anyone else. In his book no view is unworthy or big or small. Every view from everyone deserves a consideration without getting caught up with the tyranny of agreement or disagreement.
Read more »